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MARKET RESEARCH TO CREATE VALUE | |||||||||||||||||
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AVICENNE Développement produces market reports and conducts Customized Client Projects. For instance our reports permit decision-makers to concept valuable business strategies or to comprehend future market challenges or fluctuations for high-end products and/or services. The final products can be considered as a set of services rendered to the client. The end-product is then delivered as CD-Rom or in paper format, often accompanied by a final presentation to the client. These services consist of a series of business tools and models. Ostensibly, the offer will change in accordance with the customer’s profile clients’ needs and wants are different. These models and tools are following:  Marketing and Strategic analysisFeasibility studiesBusiness planningFinancial modellingProduct positioningPrice forecastingBenchmark studiesTechnology assessmentsIdentifying partners for Mergers& Acquisitions, Joint-Venture Top
 MARKET REPORTS
It consists of a collective approach evaluating market situations for a specific product or a set of products. These reports are useful to a set of actors within a specific value chain. Typically these reports may be Forecasts (e.g. price & volume…), in-depth Market Research (e.g. segmentation, penetration...) or a Technological Survey (patent rights…). Top
CUSTOMIZED CLIENT PROJECTS
Our expertise is not limited to the market reports. Customized Client Projects consist of an individual approach where our consultants work intimately with the client over a certain period of time. It is a specific mission delivered to the client with clear stated objectives and questions. Typically these reports may be Competitors’ Analysis, Benchmark studies, Strategic Positioning Studies, Marketing Analysis, Financial Modelling. Top
METHODOLOGY
The Methodology is a body of practices, procedures, and rules used by those who work in a discipline or engage in an inquiry, or simply said it is a set of working methods. The Methodology systematically shapes a report and defines the quality of a work As the responsibility for consulting companies is crucial the choice of an approach and the set of methods used for producing such a work is eminent. This is why the Methodology represents a key factor of success. Consulting is about listening, understanding the customer’s needs, asking the right questions and finding the most accurate answers. It is a very reflective profession and valuable for companies because consultants have a more objective view. This outsider look is only reliable and valuable with a concrete working outline and its adequate tools. Further by this way consultants find the most workable solutions. Once AVICENNE Développement accepts a mission, it conducts a preliminary study where the customers´ objectives are clearly stated. Once this stage accomplished, AVICENNE Développement proceeds to the following steps:  First phase As we strive for accuracy and on-time information, the team is constantly in contact with companies and managers. The essential task in this stage is to research data. The sources are diverse; however most of our data comes from interviews during private discussions with executives at exhibitions, on the phone or face to face. Ostensibly, the team is constantly up-to-date as well as subscribed to a multitude of hard copy and virtual magazines.
Second phaseThis stage is very sensitive, as it outlines the approach to answer the client’s questions. If by false reasoning the team has an erroneous approach the report could be put into danger. Through scenarios, and multi-criteria analysis the team attempts to grasp the essential questions and answers. By the end of this phase the team filtered the data by accuracy and value.
Third phaseThe contact with the clients and associates is usually at the end. Nevertheless with AVICENNE Développement clients are in continuous and close relation to the team. The presentations conclude with the recommendations and transfer the take-home-message. During this gathering the client is able to ask his questions.
By this way, our studies’ results are in adequacy with the clients requirements and fully satisfy their initial objective(s). Further during this process the client is actively involved; he brings forward his suggestions and we answer his new questions. TopFrequently Asked Questions
We are a "Fortune 500" company and we already worked with several very large consulting companies. Why should we work with you?AVICENNE Développement is an independent consulting company. We guarantee the full confidentiality of our work. Our small size allows us to be very close to the clients and to respond quickly to their ever-changing demands. We also ensure that our client reaches directly the consultant(s) in charge of the study. Already some Fortune 500 companies have entrusted missions to us, these include: Sony, Motorola, France Telecom, Bouygues Telecom, Alcatel, EDF, Elf Aquitaine, Dassault, Johnson & Johnson, Zimmer, 3M santé, Smith & Nephew, and many more. We are a company employing 50 people and we already know really well our field of business. What can you tell us that we do not already know?A consultant typically reacts with an outside view, allowing him to have a dispassionate opinion on the marketing or financial strategy of his client. Our independence also allows us to obtain information that otherwise would be inaccessible to the company. Our well defined methodology makes it possible for us to translate our understanding of the market into operational advice for your company. Do you also work with our competitors? What guarantees for confidentiality can I have?We never work on the same subject for two different clients. The confidentiality of our work is guaranteed by contract. Can you guarantee a satisfactory level of quality?The results of our studies are always very precisely defined in advance by a formal contract. We are very careful to take client's feedback into account. Several market surveys are sold with a "satisfied or reimbursed” clause. What is your methodology?As for the result of the study, the methodology chosen for each study is also defined in accordance with the clients’ needs and specifications and forms an integral part of the contract. We endeavour to follow it very closely. However our general approach is mentioned under the section “our Methodology”. Please take a look there for further explanations. Do you accept to work with a success fee?Our work ethic prevents us to work solely for a success fee. However a percentage of our bill takes a success fee into consideration. How fast can you work on an urgent demand?AVICENNE Développement small size allows us to work extremely efficiently and effectively at very short notice and some of our clients have greatly appreciated this skill. Have you implemented systems to measure and control your own quality?AVICENNE Développement has devised a rigorous quality control system which has tracked our performances for several years. The results show consistent customer satisfaction. After each work, around thirty criteria are evaluated form the client’s side on order to measure our performance. This empowers us to correct our wrongdoings, whenever necessary. This approach is based on our fundamental value: always questioning ourselves and our work. How can you work in foreign countries, in Europe, Asia, Africa? Do you have liaison office, representative offices, correspondents, or others?AVICENNE Développement has liaison offices in Japan, USA and partners in most European countries. Can you assist and work with public administrations or financial institutions, such as the European commission, Chamber of commerce and others?AVICENNE Développement deals regularly with the European Commission, Chamber of Commerce. The missions are wide-ranging, including establishing financial plans and projections as well as launching new communal projects. Top
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